The automotive world is buzzing with excitement about the Mahindra Thar ROXX. This SUV promises to redefine adventure and style. With a starting price of ₹12.99 Lakh, it offers a mix of rugged performance and modern design.
Mahindra has positioned the Thar ROXX to appeal to drivers who want both urban sophistication and off-road capability. The Thar ROXX cost is exceptional value in the competitive Indian market. It’s an attractive option for those seeking a versatile and stylish vehicle.
The Thar ROXX is ready to deliver an unparalleled driving experience. It combines cutting-edge technology with Mahindra’s legendary durability. Whether on city streets or challenging terrains, it’s ready for anything.
Key Takeaways
Competitive starting price of ₹12.99 Lakh
Versatile SUV suitable for urban and off-road environments
Combines modern design with rugged performance
Represents exceptional value in the SUV segment
Reflects Mahindra’s innovative automotive engineering
Introduction to the All-New Mahindra Thar ROXX
The car world is buzzing with the new Mahindra Thar ROXX. This SUV is a big step for Mahindra, promising new adventures and style. It’s made for today’s drivers who love the outdoors.
Legacy and Brand Evolution
Mahindra is known for tough vehicles that tackle tough terrains. The Thar ROXX keeps this tradition alive. It’s built on the M_GLYDE platform for a smooth ride. Thar roxx pricing shows Mahindra’s dedication to quality at a good price.
Leverages decades of off-road expertise
Designed for urban and rural adventure seekers
Represents next-generation SUV technology
Market Positioning and Target Audience
The Thar ROXX is made for the global Indian driver. It’s for those who want versatility, style, and power. Thar roxx market price is set to attract young professionals and adventure lovers.
“The Thar ROXX isn’t just a vehicle; it’s a statement of freedom and capability.” – Automotive Experts
Release Date and Availability
Great news for those interested! Mahindra has a plan for the Thar ROXX:
- Test drives start: September 14, 2024
- Bookings start: October 3, 2024
- First deliveries: Dussehra 2024
The Mahindra Thar ROXX combines tradition and innovation. It’s ready to shake up the SUV market with an unmatched driving experience.
Thar Roxx Price Range and Variant Options
Exploring the Thar Roxx pricing is an exciting adventure for buyers. The Mahindra Thar Roxx has a wide range of variants. These options fit different budgets and preferences.
The prices start at ₹12.99 Lakh and go up to ₹20.49 Lakh (ex-showroom). This means there’s a perfect Thar Roxx for every adventure lover.
Here’s a look at the thar roxx cost for different models:
Base Variant (MX1): Great for those on a budget
Mid-Range (AX5): Offers good value for money
Premium Variant (AX7L): The top model with all the bells and whistles
Variant | Petrol Price | Diesel Price | Transmission |
---|---|---|---|
MX1 | ₹12.99 Lakh | ₹14.49 Lakh | Manual |
AX5 | ₹15.49 Lakh | ₹16.99 Lakh | Manual/Automatic |
AX7L | ₹18.99 Lakh | ₹20.49 Lakh | Automatic |
Customers can pick between petrol and diesel engines. They also have manual and automatic transmission choices. The prices reflect the vehicle’s strong features, off-road skills, and sleek design.
Each variant mixes performance and comfort in a unique way. This ensures there’s a Thar Roxx for every lifestyle and budget.
Pro Tip: Think about your driving needs and budget when picking the right Thar Roxx variant!
Design Features and Exterior Specifications
The Mahindra Thar ROXX is a bold statement in the SUV market. It combines rugged design with sophisticated styling. The thar roxx current price is worth it for its striking exterior.
Exterior Styling Elements
The Thar ROXX has a powerful design that appeals to both off-road enthusiasts and city drivers. It features:
- Aggressive front grille with distinctive Mahindra branding
- Bi-LED projector headlamps with C-shaped daytime running lights
- Muscular wheel arches highlighting its robust character
- Robust side steps for enhanced accessibility
Dimensions and Ground Clearance
The Thar ROXX is engineered for versatility. It has impressive dimensions that set it apart:
Specification | Measurement |
---|---|
Length | 4428 mm |
Width | 1870 mm |
Height | 1923 mm |
Wheelbase | 2850 mm |
Ground Clearance | 226 mm |
Color Options Available
The Thar ROXX offers a palette that reflects both adventure and personal style. Buyers can choose from an exciting range of colors:
- Deep Forest – A rich green capturing wilderness spirit
- Everest White – Classic and sophisticated
- Tango Red – Bold and energetic
- Battleship Grey – Sleek and modern
- Nebula Blue – Sophisticated and deep
- Burnt Sienna – Warm and earthy
- Stealth Black – Timeless and elegant
“The Thar ROXX isn’t just a vehicle; it’s a statement of adventure and individual expression.” – Automotive Design Expert
Interior Comfort and Luxury Features
The Mahindra Thar ROXX changes the game for adventure SUVs. It turns rugged driving into a luxury experience. With its price, it offers both style and practicality.
When you enter the cabin, you see a design that’s both modern and comfortable. The key features are:
- Ivory-toned leatherette seat trims
- Panoramic Skyroof™ for an open-air feel
- Ventilated front seats for extra comfort
- Harman Kardon 9-speaker sound system
The Thar ROXX is also very spacious. It has a big wheelbase and lots of boot space. This means you stay comfortable on long trips or adventures.
Interior Feature | Specification |
---|---|
Seat Material | Premium Leatherette |
Roof Type | Panoramic Skyroof™ |
Sound System | Harman Kardon 9-Speaker |
Wheelbase | 2850 mm |
Boot Space | 644 liters |
The infotainment system adds to the luxury. It offers easy connectivity and entertainment. The price of the Thar ROXX is worth it for this luxury experience.
Performance and Engine Specifications
The Mahindra Thar ROXX offers impressive performance that goes beyond what most SUVs can do. Its powerful engines ensure drivers get exceptional power in all driving conditions. Whether you’re driving in the city or off-road, the Thar ROXX’s engineering is remarkable.
Petrol Engine Options
Driving enthusiasts will love the 2.0L mStallion TGDi petrol engine. This engine is a powerhouse that:
Generates 130 kW of maximum power
Delivers 380 Nm of peak torque
Offers smooth acceleration
Has a responsive throttle response
Diesel Engine Capabilities
For those who want strong performance, the 2.2L mHawk diesel engine is perfect. It offers:
- 128.6 kW of maximum power
- 370 Nm of peak torque
- Excellent fuel efficiency
- Enhanced thar roxx coin valuation for long-term ownership
Transmission Choices
Drivers can pick from two transmission options:
- 6-Speed Manual Transmission: Offers direct control and an engaging driving experience
- 6-Speed Automatic Transmission: Provides smooth shifting and convenience
“The Thar ROXX’s performance isn’t just about numbers—it’s about delivering an exhilarating driving experience that connects driver and machine.” – Automotive Experts
Advanced Safety Technologies and Features

The Mahindra Thar ROXX raises the bar for safety in adventure vehicles. It turns the thar roxx token value into a full protection package. This SUV uses the latest safety tech to keep drivers and passengers safe in all driving conditions.
The Thar ROXX’s safety features are designed to offer top-notch protection:
- Six standard airbags across all variants
- Electronic Stability Program (ESP) with Brake Locking Differential (BLD)
- Level 2 Advanced Driver Assistance Systems (ADAS)
The vehicle’s L2 ADAS comes with ten advanced safety features. Automatic Emergency Braking (AEB) is a key feature. It can stop the vehicle automatically if it sees an unexpected obstacle.
Adaptive cruise control is another big safety feature. It keeps a safe distance from the car in front. This helps reduce driver fatigue and lowers the risk of accidents on long trips.
The Thar ROXX isn’t just an off-road machine—it’s a complete safety solution for adventurers who value safety.
The Thar ROXX is built to get the highest B-NCAP safety rating. This shows Mahindra’s dedication to keeping passengers safe and pushing the limits of technology.
Off-Road Capabilities and Technology
The Mahindra Thar ROXX is a top-notch off-road vehicle. It’s made to tackle tough terrains with the latest tech. While some might look at the thar roxx cryptocurrency price, fans of adventure will love its off-road skills.
4XPLOR System: Advanced Terrain Mastery
The Thar ROXX’s secret is its 4XPLOR system. This tech makes tough places easy to explore.
- Electronic Locking Differentials for maximum traction
- Crawl Smart Assist for precise low-speed navigation
- IntelliTurn technology for enhanced maneuverability
Terrain Management Options
The Thar ROXX is great for many places. It shows off its tech with top-notch off-road skills.
Performance Metric | Specification |
---|---|
Approach Angle | 41.7° |
Departure Angle | 36.1° |
Ramp-Over Angle | 23.9° |
Water Wading Depth | 650mm |
It’s great for rocky trails or crossing streams. Driving fans will love how it handles tough conditions.
Competitive Analysis and Market Positioning

The Mahindra Thar ROXX stands out in the compact SUV market. It faces tough competition from the Force Gurkha and Maruti Jimny. But, its mix of off-road skills and city-friendly design makes it unique.
The Thar ROXX’s price is a big draw. It offers great value, combining performance, tech, and cost-effectiveness. Mahindra has made a car that excites both adventure lovers and city drivers.
Competitor | Price Range | Key Strengths |
---|---|---|
Mahindra Thar ROXX | ₹12-15 Lakhs | Advanced 4XPLOR System, Versatile Design |
Force Gurkha | ₹10-13 Lakhs | Rugged Off-Road Capability |
Maruti Jimny | ₹11-14 Lakhs | Compact Design, Fuel Efficiency |
What makes the Thar ROXX special includes:
- Superior terrain management technology
- Premium interior features
- Strong brand legacy in off-road vehicles
- Competitive pricing strategy
Mahindra’s smart plan makes the Thar ROXX a top choice. It’s not just a car; it’s a statement of adventure and style. It offers comfort and the latest tech without giving up on fun.
Conclusion
The Mahindra Thar ROXX marks a significant shift in SUV design and functionality. Its starting price of ₹ 12.99 Lakh makes it appealing to many. It combines rugged adventure with urban sophistication.
This vehicle challenges traditional SUV norms, meeting diverse driver needs. It offers advanced off-road capabilities and cutting-edge safety technologies. Mahindra’s commitment to quality is evident in the Thar ROXX.
The Thar ROXX’s cost is more than just a number. It’s an investment in versatility, performance, and style. It meets the needs of modern Indian consumers.
Buyers will love the Thar ROXX for its mix of strong engineering and refined features. It handles city streets and tough terrains with ease. This SUV adapts well to different driving environments and user preferences.
The Mahindra Thar ROXX is a standout in the evolving automotive world. It offers a unique SUV experience that goes beyond traditional boundaries. Its design and pricing make it a top choice in the SUV market.
FAQ
What is the starting price of the Mahindra Thar ROXX?
The Mahindra Thar ROXX starts at ₹ 12.99 Lakh. It’s a great deal in the SUV market, with prices that match its quality.
How many variants are available for the Thar ROXX?
You can choose from several variants of the Thar ROXX. They range from the basic MX1 to the luxurious AX7L. You can pick between petrol and diesel engines and manual or automatic transmissions.
What engine options are available in the Thar ROXX?
The Thar ROXX has both petrol and diesel engines. This lets you pick what suits your driving needs best. The engines are powerful and efficient for city and off-road use.
What are the color options for the Thar ROXX?
Mahindra offers many colors for the Thar ROXX. These colors match the SUV’s bold look. They’re designed to fit different tastes and styles.
What safety features does the Thar ROXX include?
The Thar ROXX has many safety features. It comes with six airbags, advanced driver assistance systems, automatic emergency braking, and adaptive cruise control. These ensure your safety on the road.
Is the Thar ROXX good for off-road driving?
Yes! The Thar ROXX is perfect for off-road adventures. It has a 4XPLOR system, terrain management, and great angles for water wading. It’s a favorite among off-road fans.
When will the Thar ROXX be available for purchase?
Mahindra will soon make the Thar ROXX available. Bookings will open soon. Check with local Mahindra dealers for the latest on when you can buy it.
How does the Thar ROXX compare to its competitors?
The Thar ROXX is unique in its segment. It combines off-road skills, city comfort, advanced tech, and Thar’s legacy. It’s a top choice against the Force Gurkha and Maruti Jimny.
What interior features does the Thar ROXX offer?
The Thar ROXX has a luxurious interior. It features leatherette seats, a panoramic Skyroof™, and a spacious cabin. It also has an advanced infotainment system and many connectivity options. It’s perfect for city drives and long trips.
What is Mahindra’s goal for the Thar brand?
Mahindra wants the Thar brand to be the No. 1 SUV in its segment. They aim to do this in 3 to 5 years. They’re targeting the Global Indian who wants quality, versatility, and style in their vehicle.